Last summer I visited my dear friends Jennifer’s pop-up shop located at the Collective 159 Camden high-street, London for her fashion label SoSoMe. An elective mix of African inspired prints, in modern shapes and silhouettes.
I look forward to seeing more of this growing brand at this years Africa Fashion Week London.
The brand is not just about prints, spotted this sequin tunic
The brand creator/ designer herself was on hand to personally talk you through the unique pieces from the collection.
The Collective is a great space showcasing upcoming talent and new brands.
7th – 9th August 2014, was Africa Fashion Week London (AFWL), a combination of catwalk shows and trade stands showcasing African inspired fashion. Now in its fourth year and held in a new location of London Kensington Olympia, this annual event as expected was awash with colour and authentic ethnic prints. South West London was encased in Ankara wax prints to traditional Ghanaian Kente Cloth, I was lucky enough to witness the action unfold. On and off the catwalk the fashion did not disappoint, some of the best looks were adorned by those on the front row.
We ate traditional aromatic and spicy Jollof rice, while enjoying some toe-tapping afro-beats.
Some of the best looks were spotted off the catwalk. AFWL 2014 streetstyle
Label watch:Kenyan based label Njema Helena
Label watch:Homegrown London based label Merci Me London
AFWL 2014 ROUND-UP
Those that attended were able to shop many of the looks straight off the catwalk following the show. Catering was courtesy of Mortar and Pestle
Also at the show was Primavera Fitness, modeling her own African inspired print leggings.
For more on Africa Fashion Week London visit: www. africafashionweeklondon.com